“Any customer can have a car painted any colour that he wants so long as it is black.” (Henry Ford, 1909)
When black was the new…..black.
AKA (and the namesake of this message) a “Hobson’s choice”
Choices can be easy or fraught. A choice implies a conscious and considered decision between two or more possible courses of action that may have significant consequences.
And always remember, “doing nothing” is a perfectly valid and oft-exercised choice by “..many people”.
The nature of choice is also exemplified by the nature-strip adorning, unloved & unused outcasts where one person’s choice of “trash” is another’s choice of “treasure”, (I can testify to this!)
One of my more remarkable nature-strip-sourced acquisitions:
McDonalds extended upon Henry’s initial concept and arguably, set the benchmark for decades in the fast-food industry by limiting choice to the degree that it too, could ensure a global, standard for consistency and quality.
..That was a winning strategy until choice became a major differentiator…
Nowadays with a bewildering array of choice before us, we are at serious risk of “choice fatigue”, motivated by apathy (now there’s an oxymoron!) and desensitised to the consequences of our chosen course of action, whatever they may be.
Nevertheless, I’m resolved to rail against this terrible yet inevitable scourge.
I will not give up and I will not be beaten.
I will gather the tools and technologies..
..that will help me to select my choices from those before me..
And I will own the consequences of my decisions..
Have a great weekend!